System Modules: SPC

Sales Potential Cockpit

The Sales Potential Cockpit is a sales performance tool designed to identify growth opportunities and ensure efficient use of resources — strengthening your market position.

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System Module: CFI

Customer Focus Insight

Our external and internal perception analysis provides valuable insights into customer needs and competitive positions — enabling a precise, customer-focused strategy. It gives you a clear view of how your company is seen in the market and where adjustments are needed to strengthen your position.

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System Modules: Since our founding in 1993 by Siegfried Kramer, Kramer & Partner has centered on one key question: What do our clients need to successfully compete in a crowded marketplace?

Our work begins with an in-depth analysis of the current state of your sales organization and market. This includes identifying untapped market potential, understanding how the needs of your strategic top- and target-customers in specific markets are (or aren’t) being met, both by you and by your competitors. We lean on proven tools, developed over many years, such as the Sales Potential Cockpit and Customer Focus Insights.

These independent insights lay the foundation for sustained, systematic sales success — even in the face of obstacles. From planning through implementation, we guide you every step of the way as your dependable partner.

Who we serve:

Our consulting is tailored to family businesses, shareholders and CEOs who carry responsibility for successful companies. Especially in manufacturing, B2B wholesale and industrial services, we work with companies that shape their markets — with foresight and strong values.

Yet in B2B sales and strategic positioning, companies face very specific challenges. Standard solutions rarely work here. That’s why, for more than 30 years, we have been developing customized solutions together with our clients — solutions that systematically drive sales success.

Trust is our top priority. The strategic decisions we develop together have a lasting impact on your company’s future. Building on this foundation of trust is the key to long-term success — and to partnerships that often last for years.

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K+P Academy

K+P Academy – Practical Knowledge for Your Success

In the complex world of B2B competition, traditional marketing and sales methods often reach their limits. No surprise — B2B is a discipline of its own, fundamentally different from the concepts of B2C marketing.

Knowing the right approach in increasingly complex markets is a decisive competitive advantage. That’s why we created the K+P Academy. Here, we combine decades of experience with the latest topics — practical, proven, and straight to the point. Your benefit: our knowledge and experience become your competitive edge.

Explore Our Workshops

Case Studies –
Benefit from Our Extensive Experience