Competence and Experience

Who We Are

We are Kramer+Partner – your management consultancy for sales strategies in national and international B2B markets. For over 30 years, we have been helping companies systematically leverage growth opportunities and achieve long-term success.

Our Roots and Approach

Since our founding in 1993 by Sigfried Kramer, one question has been at the center of everything we do: What do our clients need to successfully stand their ground in displacement competition?

Then as now, one thing holds true: every market follows its own rules, and displacement competition brings unique challenges. There are no ready-made solutions. Sales strategies often lack practical applicability. One trend follows the next—social media, CRM systems, artificial intelligence. All good approaches, but they must be more than isolated building blocks. They have to work. And they have to work where it really counts: with your top and target customers.

Only those who understand the needs and expectations of their top and target customers and align their own performance accordingly can secure and expand market share. Focusing on these customers is the key to surviving in displacement competition—yesterday, today, and tomorrow.

Our Approach: Clear Systematics Instead of Random Successes

It’s not a single product or idea that leads to a breakthrough, but a structured approach: our system.

Over the years, we have implemented numerous successful projects together with our clients—from market and opportunity analyses to internal and external assessments, the development of potential indicators, pricing and terms models, and the integration of field sales organizations. Each solution was individual and practical, always aimed at creating sustainable added value. Feel free to explore our references and case studies.

Continuity and Future Focus

Today, Kramer+Partner is led by Wolfgang Hauser and Matthias Laidig—the second and third generation. This combination of experience and innovation ensures you will continue to receive practical, systematic solutions for success in B2B sales.

We look forward to continuing your success story together with you.

Our Principles for Successful Collaboration

You know your company and market better than we do.
As consultants, we cannot be better entrepreneurs than you. However, a solid, competent external consultant provides high confidence in decision-making, neutrality, and objectivity. We offer the know-how and implementation experience where skilled specialists are needed—without the burden of permanent fixed costs.

We Focus on Market-Oriented Consulting
Solving increasingly complex market-related problems will largely determine the success or failure of many companies. Our goal is to identify the growth and success factors of our clients. We want—and are able—to help you address the core challenges of the coming years more successfully.

Consensus on Goals, Strategy, and Actions
The quality of strategies and actions also depends on how they are developed. That is why we work very closely with you and your executives wherever it makes sense. This way of pooling know-how creates strong alignment with the goals, the strategy, its components, and the individual actions—as well as excellent motivation for implementation.

The Basis of Good Collaboration: Mutual Trust
We see mutual trust as the key prerequisite for successful collaboration. That is why it is important that the “chemistry” is right on both sides. Accurately assessing our own capabilities is also part of this. We only take on tasks for which we have the prerequisites and experience to ensure success.

What We Don’t Do
Overhauling everything by force; promising more than we can deliver; acting like know-it-alls; creating unnecessary unrest and uncertainty in your company. We place greater value on preventing problems in good time and “strengthening strengths” than on offering spectacular advice when it’s almost too late.

Fair Fees, Cost Transparency
We deliberately avoid inefficient effort. As one of the few consulting firms, we have a fee schedule. Especially when it comes to fees, there must be clarity from the start—it has to be transparent and fair for both sides.

Helping Instead of Just Consulting
Immediate action points—implemented with the necessary consistency, but also with the essential sensitivity—are more important to us than celebrating fashionable “trends.” Sometimes a complete strategy review and/or adjustment is required. At other times, it’s about the pragmatic solution of specific, concrete problems. We offer you the quality and the capacity to deliver solutions.

His passion: people and companies. Loves the exchange about the big questions of life, is enthusiastic about the diversity of nature.

Loves music and dance, is a hunter and enthusiastic dog handler.