K+P Academy

K+P Academy

Workshops

Our workshops provide decision-makers with practical tools and solutions for market-driven, growth-oriented B2B sales strategies.

Workshop 1

Basics: B2B Marketing and Sales

A basic workshop that teaches the essential fundamentals of B2B marketing and sales. Learn what makes B2B unique and how to leverage your company-specific potential to systematically increase your revenue.

The workshop “Basics: B2B Marketing and Sales” gives you an introduction to the world of B2B sales and marketing. You will learn why the B2B sector has different requirements than the B2C market and how to act successfully with the right strategies and tools. Our goal is not only to provide you with theoretical knowledge but also to show practical approaches you can implement right away. This workshop is designed for anyone involved in strategic B2B marketing and sales who wants to improve their current market performance.

  • Duration: One-day seminar
  • Dates and Pricing: on request
  • Also available as an in-house seminar

Workshop 2

Field Sales Training to Increase Sales Performance

A practice-oriented training based on the Customer Focus Insights developed for you. Specifically optimize your field sales performance and systematically capture new market share.

The “Field Sales Training to Increase Sales Performance” builds on the results of your Customer Focus Insights and aligns your field sales directly with your market and customer requirements. The focus is on the practical implementation of the analysis results to develop concrete measures for systematic revenue growth. The training provides strategies and methods that promote targeted customer engagement and position your field sales team to make the most of the specific opportunities and challenges in your market.

  • Duration: One-day seminar
  • Dates and Pricing: on request
  • Also available as an in-house seminar

Workshop 3

Profit Improvement through Pricing and Terms Policy

Developing an intelligent pricing and terms strategy requires significant and specialized know-how and do-how. In this seminar, you will learn how to handle this highly sensitive topic.

Daily practice proves that hardly any industry or company can escape price competition. Price is increasingly being used as a “weapon” to capture market share—yet with diminishing prospects of success—resulting in a general decline in prices and margins. This ruinous development is further fueled by high-potential buyers leveraging their purchasing power to deliberately intensify price competition.

A one-sided focus on costs will no longer be sufficient to solve the predominant market-related core problems in the future. Pricing and terms policy must therefore be leveraged professionally, as nothing impacts profit as strongly as price. What is required is the identification and full exploitation of the opportunities that lie in marketing and, in particular, in pricing and terms policy.

  • Duration: One-day seminar
  • Dates and Pricing: on request
  • Also available as an in-house seminar

Workshop 4

Strengthen Your Market Position – Displace Competitors

Many of our markets are stagnating and show only minimal growth. Competitive pressure is rising. Current challenges for sales are high. In many industries, displacement competition is intensifying and increasingly fought on price.

As a decision-maker in sales, you increasingly feel the need to strengthen your sales force to stand firm in the intensifying displacement competition. Untapped potential must no longer remain unused. You can only meet this challenge by developing a well-thought-out and effective sales strategy.

Use innovative methods to secure your success sustainably. But how can clear sales objectives be derived? How can a strategy be developed on that basis? Which strategy fits your company best? How do you implement it successfully? And how do you measure the success of your strategy? For you as a sales leader, it is essential to choose a sales strategy that gives you a clear advantage over the countless competitors in the market.

  • Duration: Two-day seminar
  • Dates and Pricing: on request
  • Also available as an in-house seminar

“Since 2014, Kramer & Partner has accompanied us in our strategy processes and generational transition. The collaboration with Wolfgang Hauser and Matthias Laidig is characterized by professionalism and trust. Ullner u. Ullner is a wholesale company from Paderborn with more than 200 years of history. Based on the values of our family business, we have been able to develop excellently with the support of Kramer & Partner and prepare for the future.”

Josef BröcklingJosef Bröckling, Managing Partner
Ullner u. Ullner GmbH, Paderborn
140 employees