Sales Potential Cockpit

System Module: SPC

Sales Potential Cockpit

The sales performance tool for identifying growth potential. The SPC supports you in strategic, targeted market development and helps secure and further expand your market position.

Your Input and Our Expertise

Based on your strategic core target groups and their weighting, we calculate company-specific potential indicators (PKZ), market fulfillment (MAK) per sales territory, and possible additional sales opportunities (MUMS) — in other words, realistic growth potential.

This level of complex, in-depth calculation has been a core competency of Kramer + Partner for more than 30 years. Its foundation is our historical data repository, which we continuously enrich with the latest available sources. Combined with your company’s internal data, this creates the dataset for the SPC.

Sales Potential Cockpit

How We Approach It

Based on the company’s framework data, the core target groups are defined.

Project Process

Identify and Apply

Identify and unlock growth potential. The SPC provides a wealth of insights for different approaches to optimizing your sales organization.

Strengthen your sales force and unlock your full market potential!

  1. Measure your current market performance!
    Identification of concrete growth opportunities.
  2. Objectively assess your sales performance across territories.
    Basis: revenue vs. realized potential.
  3. Data-driven decision-making
    instead of scattershot measures.
  4. Quickly visible ROI.
    Measurable success in a short time. For investments in marketing and sales.

Interested in a demo version?

In the demo version, you can explore the many capabilities of the Sales Potential Cockpit — simply register!
Call us at +49 7021 8600506

“For more than a decade, we have been working very successfully with Kramer & Partner:

  • Corporate Succession / Generational Transition
  • Determination of regional sales potential in the sales territories
  • Optimization of territory structures
  • Market and Opportunity Analyses
  • Development of targeted strategies to further expand our market position

WEMAG has developed well in recent years, and we have very high standards. These were fully met by Kramer & Partner, and thanks to their work, they have also contributed to our growth.”

Christopher SchausChristopher Schaus, CEO
WEMAG GmbH & Co. KG, Fulda
200 Mitarbeiter