Customer Focus Insight

System Module: CFI

Customer Focus Insight

Our external and internal perception analysis provides valuable insights into customer needs and competitive positions for a precise, customer-focused strategy.

Qualitative Market Research

We conduct in-depth personal interviews with decision-makers from selected key and target customers. In the market. On site.

Qualitative Market Research

The qualitative market analysis provides answers to:

  1. How is your company perceived by customers and target groups?
  2. Why do they choose for or against your offering?
  3. Why do customers and target customers think and act the way they do?
  4. Where do your customers see the greatest benefit?
Customer Focus Insight

This is what matters in your market

Customer Criteria

The key criteria for successful collaboration with key and target customers

From the market’s perspective, we identify the key requirements and criteria for working with your company. This reveals which topics are critical to future collaboration from the viewpoint of customers and target customers — and helps us understand the underlying reasons.

External View – From the Market’s Perspective

Company Performance

This is how your company’s performance is perceived

The fulfillment of criteria from the perspective of your key and target customers:
If certain criteria are considered highly important from a market perspective, your company should deliver very strong performance in those areas. Comparing how your company’s performance is rated against the importance of each criterion shows where protective factors exist and where action is required. Taken together, you receive a comprehensive picture of the expectations and requirements of your customers and target customers — and how your company’s performance is perceived.

Competitive Profile Comparisons

Profile Comparisons

Your own performance level compared to the competition.

This is how your customers view the competition:
Target customers in particular often have good reasons why they currently prefer to work with competitors. The competitive profile comparisons reveal where your company stands out against the competition and where competitors currently have the edge. The result: the opportunity arena for your company within the current market and competitive environment.

Here’s How We Approach It:

Qualitative Market Research through In-Depth Interviews

Project Process

Identify and Apply

The results are clear and compelling, helping your company secure market share and deliberately displace competitors.

  1. Discover blind spots!
    Insight into external perceptions that often remain hidden from you.
  2. In the market, there is only one truth: the view of customers and target customers.
    Compare the external view with your own assessments.
  3. Leverage strengths strategically.
    Actively use positive market feedback.
  4. Identify risks at an early stage.
    Accurately interpret hidden signals from customers and target customers.
  5. Basis for sustainable growth.
    Sound insights to drive long-term strategic growth.

Interested?

Let us show you in a personal meeting how our external view analysis can move your company forward.
Call us at +49 7021 8600506







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    “Kramer & Partner has conducted market and opportunity analyses for us several times. The results, forecasts, and recommendations developed in the process have been very helpful. As a result, our company has been able to continue its development very successfully.”

    Joachim ReuleJoachim Reule, CEO
    Walter Roller GmbH & Co., Gerlingen
    120 Mitarbeiter